Maui Soda & Ice Works


Celebrating 128 years of business on Maui


Founded in 1888 as Maui Ice Works, the Nobriga family has had a presence at the company since Grandpa Manuel Nobriga starting working there in 1922. Twenty-four years later, the Nobriga family purchased the company and has been the owner/operator of Maui Soda & Ice Works, Ltd. ever since. What started as an ice and refrigeration company has evolved into one of Hawai’i’s most successful small businesses. Soft drink distribution was added in the 1920s; Coca-Cola® was actually bottled at the Wailuku facility from 1924 to 1988. Ice cream production began in 1932; the brand name Roselani was introduced in 1972. Today, Maui Soda & Ice Works is comprised of three divisions – “ready-to-drink,” foodservice beverage products, and frozen products which includes, of course, the popular Roselani Ice Cream brand. In its 125th anniversary year, Maui Soda & Ice Works enjoyed gross revenues of more than $22 million. As patriarch David “Buddy” Nobriga always says, “Family, business, community service are our core values.” And they will lead Maui Soda & Ice Works proudly ahead for many decades to come.