Michael Nobriga’s Maui roots reach deep. Born and raised in Wailuku, he represents the fifth generation of Nobrigas to live on Maui, the third born here. A graduate of St. Anthony Grade & High Schools and the University of Hawai‘i at Mānoa, he earned a Bachelor of Arts Degree in Psychology in 1975.
He has worked for only one company – Maui Soda & Ice Works, Ltd. – with which his family has been associated since 1922. For more than 65 years, the Nobriga family has been majority owner. Michael started working at the plant in the early ‘60s and is now Chairman of the Board (and Vice President). Today, as we have done historically, the continued reinvestment into our state-of-the-art facility in Wailuku, Maui Soda & Ice Works is generally acknowledged as one of the best-run and most community-oriented locally owned companies in Hawai‘i.
Like the rest of his family members, Michael gives happily and generously to the community in many capacities. Currently, he serves as President of both the ‘Īao Parkside Association of Condominium Owners and Wailuku Industrial Park, and as Legislative Appointment for Rep. Kyle Yamashita on MEO. He is also a Member of the Coca-Cola® Bottler’s Association and The Mainstream Council of Independent Bottlers’. Maui Soda & Ice Works, incidentally, is one of only several dozen of the original independently-owned and operated Coca-Cola® Bottlers and distributors in the nation.
Over the years, Michael has served as President of the Maui Jaycees, President of the Maui Chamber of Commerce, Charter Member of Maui CrimeStoppers, President of the St. Anthony Alumni Association, Chairman of the Maui County Police Commission, and Member of the Board of Water Supply. He has been the recipient of the Marketer of the Year Award (1993) from the Maui Chapter of the American Marketing Association and The Governor’s Kilohana Award for Outstanding Volunteerism (1998) and Family Owned Business of the Year by the Hawai’i chapter of the Small Business Administration (2014).
“I am most impressed with The Coca-Cola® Company’s rapid expansion into new different categories of wellness beverages over the last decade,” says Nobriga. “I credit our success to the many men and women of my extended ‘ohana that are passionate about our Company, our family, our Brands and our community and our product portfolio.”
Michael’s four siblings also work for the company:
Catherine Nobriga Kim is President & General Manager (and Roselani ice cream maker!)
David Nobriga is Fleet Manager
Robert Nobriga is Freight Director
Jay Nobriga is Distributions Manager
Father David “Buddy” Nobriga, who officially “retired” in 1998 remained Chairman of the Board of Directors, still arrived early every day and, as his children are quick to point out, occupied the largest office in the building until he passed in November 2017.